Until Bing becomes David and kills Goliath, the only search engine game in town is Google. While the other search engines can't be ignored or forgotten, when it concerns online search, Google will provide most of your quality organic traffic. For web designers and specifically for online marketers, having your site essentially hard-wired to Google is a marketing Must-Do.
We are strictly speaking about white hat things here, if you're seeking the opposite color, look elsewhere. As a full-time search engine marketer, I have discovered a couple of things over the 10 years or so I have been working on the web. One of the most substantial elements running continuously in the background has been Google. And the underlying reality that the more I linked my sites and content with Google, the more success I would attain. There seemed to be a direct correlation in between the two, making it a little more than ironic that the original name for Google was BackRub.
But this is not exactly brain surgery area here, Google is the greatest entity on the web, especially if you go the free organic traffic route. There are lots of ways to market online which don't involve Google at all, but for the functions of this piece, I will be discussing methods any webmaster or marketer can better connect their website and material with Google. Plus, if it's not already apparent, likewise offer you some reasons that this is a wise marketing strategy on your part.
The first technique you must ideal is how to get your new material into Google's Index within minutes, if not seconds. These days with social media websites this can be easily accomplished. It might be as quickly as your most current Tweet or Google Buzz. Google News is another easy method to immediately get your content into Google. Press releases are another instant method to link your material with Google. So too is something as basic as making a video and posting it on YouTube which is Google Owned. (Note - Google has just recently revamped the YouTube system and offered many ways webmasters can view the connecting data and statistics; excellent source of information for web designers and marketers.).
Actually Google will index any new site or material relatively rapidly these days so you don't have to worry about it. One approach I like best is utilizing a totally free blog site from Blogger/Blogspot (which is also Google owned) and putting links here to be indexed within minutes. To monitor what content Google is indexing, I typically establish Google Signals for all my primary sites and my primary keywords. Whenever a page is indexed in Google associated to my sites or keywords, Google sends me an email. Numerous savvy web designers utilize these informs to find and build link partners because these indexed pages will be thematically associated to yours. Utilizing Google Alerts will make it seem like you're totally bonded to Google and Google's indexing system, every second of the day.
Needless to say, keywords rule the web and Google. You need to attach your content to keywords individuals are utilizing to discover things on the internet and build top 10 rankings for those keywords in the online search engine, particularly Google. Now if you're new at this, Google provides you some important keyword tools you can utilize to see how many searches are made every month for a keyword expression and likewise provides you some concept of the keyword competitors you will be facing. I like utilizing these tools here: google( dot) com/sktool and likewise laboratories( dot) google( dot) com/sets. Besides, you should begin your Google courtship off on the ideal foundation.
Next, you should understand Google is not truly an online search engine but a service. The primary goal of this service is to supply quality material to web users so that these users will use Google over and over again, permitting Google to attach advertisements and make a profit. The secret to getting and keeping Google's attention is satisfying your part of this "quality formula" with superior content which web surfers desire and discover handy. Make this your religion and the SEO gods, including Google, will smile kindly upon your site.
Now like any religion there are some stringent rules you have to follow. In a recent WebProNews video interview, Matt Cutts said Google has (200) indicates it utilizes to rank material online. Most webmasters describe these as ranking factors, however in truth, they are actually signals that your website gives off ... provide the incorrect signals and it could spell lower rankings. So if you wish to keep your site in Google's good graces, you need to follow some basic SEO on-page rules, such as placing your main keyword in the Title, in the Heading, in the Body and in the URL. Ensure your website is easily navigated by your visitors and specifically by the search engine spiders. Keep your connecting structure simple, without any links more than 3 clicks far from your index or homepage. In my opinion, getting quality associated one-way backlinks is the most essential way to get top rankings in Google.
In the last few years, Google has gone out of its way to help webmasters comprehend all these basic SEO fundamentals. And as far as I am concerned, one resource every web designer should be using is Google Webmaster Tools. This is a whole suite of tools and details webmasters can utilize in correlation with Google. Just recently, in Web Designer Tools Google has actually offered Click-Thru information on its online search engine results so that you can find out the number of impressions you're getting for a specific keyword and your click-through or conversion rate. Some web designers are questioning the accuracy of these numbers but it will give you some indicator of how well your website and material is performing in Google.
Possibly, another simply as important program is Google Analytics, where you're actually providing Google access to all your website's info. You can use Analytics to measure different links/content on your website to see how well it preforms. More notably you can use it to tweak your conversion rates in order to make more sales. I likewise use it to test-out different graphics, various salescopy, different website designs ... and so on. However a word of care, do not simply use Analytics, as an online marketer you want many sources of details, so frequently study your own traffic logs and raw site data. Even with Google and most likely specifically with Google, you ought to constantly cross-reference any information with other sources on your site and on the internet. Lets not get too carried away with this Google worship thing.
I use both Google AdSense and Google AdWords with the majority of my websites. While as an online marketer, I know I can get 10 times more from an affiliate link instead of monies from AdSense ... however throughout the years I have actually discovered having both kinds of links on websites do not substantially minimize sales. To explain even more, I have tested my pages with and without AdSense, and it doesn't affect my affiliate sales although I know I am losing some sales to AdSense. However overall, using AdSense contributes to the competitiveness of my pages, if someone is looking for the most affordable price and discovers it in a Google ad they leave pleased and will probably visit my site once again or sign-up to my newsletter. Besides, AdSense is an extremely quick method to generate income from pages which I do not have all set affiliate programs for on my websites. Plus, both AdSense and AdWords provide you important feedback on your material's efficiency.
There are a number of other Google programs which I utilize to more get in touch with Google such as Google Docs, Google Knol and iGoogle. One essential program is Google Accounts, which essentially links me with all my different programs within Google. I have actually found handling all your Google programs is a lot easier from this one location. I also like using Google Profiles and Google Buzz to get my material rapidly into Google and onto the web. As you have actually most likely guessed currently, Google does have a lot of programs which webmasters can utilize to improve their material's efficiency. While doing so, by utilizing and intertwining your material with all of the Google programs highlighted here, you're really getting in touch with Google en masse.
While lots of marketer will say it is foolhardy to marry how to work seo all your content to just one online search engine, however I have discovered for many years, hard-wiring your website to Google really makes your content easily available in the most dominant existence on the internet. Doing so not only provides your content the attention it is worthy of, but it can also assist further your own objectives. Actively placing your website and material firmly within Google's several elements can show useful for any webmaster or online marketer. Simply get that pre-nup arrangement in writing very first!